MUSIC: Fineshrine- Purity Ring
In 2013, Very.co.uk released an advert using the style of surrealism to present their new autumn line. This was also one of their stand alone adverts, as Very are known for using fresh ideas every season to keep their company unique, however sticking to their overall concepts. Miss Very, the companies representative figure, is said to have specific characteristics like bright and bubbly, which are portrayed through their advertisements to keep them true to the company.
As shown by the activities being carried out in this advertisement, and the general age of the people partaking, Very's target audience is young adults looking for the latest fashion to wear when going out for both every day and night activities.
Overall, the advert doesn't provoke any emotional response as much, but rather the impulse to buy more clothes! When the audience see the women in the last scene outside of a mini cab chain, it may cause association with acts such as going clubbing or out for a meal, therefore they may feel the need to buy a new outfit for the occasion to look as glamorous as the women shown.
Celebrity endorsement is used here by using famous models who have been in many of their shoots as the main focus in the advertisement. Also, the music used is by popular duo Purity Ring, which would make the advert stand out to their fans (Like meeee).
In this advertisement, the camera angles are in a swooping motion to show a change of scene. The camera angle used in each scene focuses on a character doing an activity wearing an outfit devised of the companies clothing, whether the angle is face on or from the side, it always has this main focus. Wide angled shots are also used to show others in the background wearing fitting outfits and carrying out their part in the activity.
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