Humour
The aim of a humour advertisement is to amuse the audience into remembering the company or product. This could be through using animation, a funny storyline or a drastic situation, for example the old spice deodorant adverts, in which we see Terry Crews in funny situations to prove the strength of the product. These adverts are exceptionally amusing due to their drastic content and memorable situations.
Parody
In parody adverts, an important event, well known music video or a moment in history is usually mocked or recreated in an interesting and generally amusing way to grab the interest of the viewer. Usually these adverts go 'viral', which means they spread around social media quickly, therefore capturing a wider audience and increasing popularity for the product or company. An example is the advertisement for T Mobile which recreates the royal wedding using look a likes in a dance off.
Shock
Shock advertisements display a complete contrast to the last two examples on this blog. Common concepts in shock advertisements are death, drastic realisations and the general idea of things going wrong. These adverts are usually shown after 9pm due to their explicit content and disturbing images, some even with viewer warnings at the start. An example of the is the MND awareness advert. By using the concept of a young woman slowly becoming more and more disabled, it would encourage awareness to the viewer and convince them to donate to help individuals like Sarah. Warning: this advert is graphic.
Surrealism
Surrealism adverts are based around the idea of the unrealistic, the shocking and the out of this world concepts to advertise the product. These advertisements bend our reality to give the impression that the product is more than what it is, that it is greater than its contenders. The lynx chocolate body spray is an example of this, as the man in the advert turns into chocolate after using the product, making him 'irresistible' to women. This, of course, doesn't actually happen when you use it.
Intertextuality
In these advertisements, a popular character or famous face is incorporated into the advert as themselves using or representing the product. This is to show that the product is appreciated by a higher audience, therefor making it seem more superior and attracting a wider audience. Also, these adverts are memorable for example to Yoda VodaFone Advert. Yoda is used to present the strength of the provider and bring humour, which adds to memorability.
Repetition
The idea behind repetition advertisements is to assure the name of the product is stuck in the consumers mind so that when they are in a shop, the first thing they think about when they see something associating with the product is the products name. This can be achieved by showing the product multiple times on one advertisement, or repeating sections of the advert over the course of an ad break. Coca-Cola do this is a majority of their modern advertisements, which of course adds to it's already ridiculously high popularity.
Sex
You know what they say, 'sex sells', and these advertisements take this concept very seriously. Of course, these adverts aren't allowed to use straight up sexual content, so instead they use the power of suggestion and at worst, subliminal messages. SpecSavers created a parody of a famous Lynx advert, which shows a flock of attractive women in bikinis running to a man who is dousing himself in body spray. By showing these women in skimpy bikinis, it would attract the attention of the intended audience, which is young people in need of glasses, as most people would watch the advert carefully for obvious reasons.
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