BARB
'BARB' is an acronym for the term 'Broadcaster's Audience Research Board', who are responsible for the measurement of broadcasting and audiences. The company was set up in 198, and is owned by BBC, ITV, Channel 4 and others.
Currently, BARB are active in over 5100 which participate in the panel. A box fitted in their TV indicates to panellists what the person is watching, and a button on their remote lets them know who is present in the room at the time. This data is then collected overnight and available to the advertising agency by 9:30am. The following week, final figures are released which combine the over night figures with the weekly figures of people recording and watching a programme (time shift). Each person with a BARB box represents over 5000 in the 58,789,194 people in our UK population, according to the 2001 census.
Rate cards
A rate card is a document containing prices and descriptions for the various ad placement options available from a media outlet. The average airing of a commercial costs around £2000 on channels like ITV and Channel 4, however, in major events like the American Super Bowl, an advert can cost up to £2.2million per 30 seconds! This is due to it's large global audience, which means it will be seen by more people.
Adverts are also more successful of shown during popular television shows like 'Coronation Street'.
Where to advertise
Online, broadcasting companies put themselves out to advertisers in order to persuade them to put their advertisements on during their breaks.
ITV use statistics such as their viewing number, which are 99.4% of commercial programmes attractive an audience of more than 5m viewers as of 2014, with some of the top 525 adverts being shown. They also mention how long viewers keep watching, meaning it is likely that they would've seen the AD. This is also similar on Channel 4, where they also 'sell' themselves for advertisers to buy.
